‘This is it’: Frisco leaders unveil HEARTS Project, $100M campaign for performing arts center


By Matt Payne | 3:03 PM Aug 24, 2021 CDT

A fundraising push to raise $100 million ahead of a Jan. 1 deadline for the future performing arts center at Hall Park is now underway.


The HEARTS Project was unveiled in an Aug. 24 luncheon hosted by the Frisco Chamber of Commerce with arts patron Sandra Moon serving as chairperson. The acronym stands for the Hall Group, education and the arts, city officials said. Mayor Jeff Cheney, Frisco ISD Superintendent Mike Waldrip and Hall Group President Don Braun participated in a Q&A panel detailing how the public-private partnership came to fruition.


“The Frisco way is to go bigger and better,” Cheney said. “I do think there's opportunity for that—whether it's better finishings, better acoustics, a floor that can go down to multiuse and really kind of define what the private component is going to be.”


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