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The HEARTS Project Announces Chairwoman

Meet Sandra Moon, Chairwoman of The HEARTS Project

Meet Chairwoman Sandra Moon

Sandra Moon's background includes a career in music, arts, retail, various non-profit board memberships, and executive leadership in commercial real estate development. An accomplished pianist, community activist, and Senior Executive of the Sam Moon Group, Sandra serves on the Board of TACA and is the former Chair of the Legacy Cultural District. She has also served on the boards of the Dallas Symphony, the Plano Symphony, Chamber Music International, and was a founding member of the American Film Institute (AFI).

Sandra, Sam, and the Moon family have invested in Frisco since 1984 with the opening of Sam Moon Trading Company near Stonebriar Mall, and subsequently the Hyatt Regency in Frisco, the Renaissance Hotel at Legacy West, and the new JW Marriott in the Dallas Arts District. These experiences have enabled Sandra to collaborate with key community leaders and developers, merging vision and opportunity to bridge the arts, business and community.

Sandra's passion for the arts started young, growing up in Honolulu, Hawaii. As a child of South Korean immigrant parents, music was what gave Sandra greater opportunities to succeed. She performed as a youth piano soloist with the Honolulu Symphony at age 11, and was sent to Juilliard School at age 14 to study under Mme. Adele Marcus. Sandra continued her piano studies with world-renown artist and professor Tong-Il Han at UNT and Boston University, where she received her B.M. in Piano Performance. Sandra received her Masters of Arts degree at SMU and additional graduate-level certifications in Conflict Management and Negotiation at Harvard University.

Sandra says, "The experience of playing with professionals in a world-class performing arts center at an early age literally changed my life. As a student, it took my breath away to be in such a beautiful hall and part of something so much bigger than myself. I was pushed to a higher level of performance, and it allowed me to believe that I really could pursue my dreams. That moment set me on a path to have the fortitude to do what I do today."

Sandra believes that performing arts centers are unique projects that come along once in a generation. She loves Frisco and has a vision for the future performing arts center to be at the high caliber that the city deserves. Sandra looks forward to serving as Chair of the HEARTS Project to build the best arts center possible for students, families, and the future of Frisco.


  • The Florence Shapiro Distinguished Leadership Award (2018)

  • Arts Patron of the Year by Fashion Group International (2019)

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